Business & Decision Consulting helps Marketing departments:

• Progress towards digital marketing
• Install customer feedback management
• Understand and analyse customers
• Segment, qualify profiles and associated offerings
• Elaborate customer follow-up and loyalty programmes
• Organise campaigns management
• Manage the creation of innovative products and services, initiate collaboration
• Facilitate cross-selling and up-selling 

Our services include:

Function Transformation

• Marketing organisations development
• Management transformation
• Change management

Process Efficiency

• Marketing processes mapping and auditing
• Process improvement
• Alignment of business needs with the Information System
  

Performance Management

• Performance management
• Improvement of activities administration
• Governance and risk management

Project and Programme Management

• Programme structuring and project management
• Project management support
• Project specifications
• Acceptance management 
   

Business & Decision Consulting’s added value

• Practical advice oriented towards the implementation of complete solutions
• Business expertise based on numerous customer projects
• Advanced know-how using innovative approaches: Business Intelligence, CRM, Digital Marketing and Enterprise Information Management (EIM)